Oliver Heldens launches OH2 Records with label-installing release, ‘Set Me Free’

After the success of Heldeep Records, Oliver Heldens is expanding his label fingerprint with OH2 Records. While Heldeep will continue to focus on house and club-centric releases, OH2 will specifically provide a platform for commercially leaning records with a “more melodic and dance-pop” bent. Take, for example, OH2’s first release, a Party Pupils collaboration, “Set Me Free.”The seminal single sees Heldens lean into a more radio friendly type of sound to the tune of progressive notes and a pulsing bassline. “Set Me Free’s” airwave candidacy stems partly from its commanding vocals, supplied by MAX, a vocalist who’s already carved quite the niche in the commercial sector to date.Heldens spoke on OH2 Records in an official release, stating, Featured image: RUDGRTags: , , , ,
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