Renowned DJ and producer Martin Garrix is set to ignite the Grand Prix circuits this season through an extended partnership with Formula 1 and Heineken. The collaboration, part of a five-year sponsorship extension, will see Garrix perform at multiple races, captivating fans with his electrifying sets. As a new global ambassador for the brewing giant Heineken, Garrix will kick off his exhilarating performances at the Grand Prix in Canada on June 18th.
Initially signed in 2016, the renewed partnership aims to engage the expanding generations of Formula 1 fans in innovative ways. It focuses on promoting responsible alcohol consumption while highlighting that the sport transcends mere racing, offering a world-class live entertainment experience.
Expressing his enthusiasm for the collaboration, Martin Garrix stated, “I’m thrilled to join forces with Heineken to celebrate at some of the most highly anticipated races of the season. The energy and atmosphere at the track are unparalleled, and I can’t wait to deliver unforgettable performances for racing fans worldwide!”
Bram Westenbrink, Global Head of Heineken Brand, commented on the partnership, stating, “We’re incredibly pleased to announce this extension of our longstanding collaboration with Formula 1… Combining this with our collaboration with global superstar DJ and producer Martin Garrix for major races on the calendar is the perfect way for us to create unforgettable moments throughout race weekends.”
Martin Garrix is no stranger to performing at Formula 1 races, having previously surprised fans with an impromptu DJ set at the Abu Dhabi Formula 1 Grand Prix in 2021, celebrating the victory of fellow Dutchman Max Verstappen. He also graced the official Yasalam after-race concert alongside DJ Snake. More recently, he took to the podium stage during the Mexico City Grand Prix, further cementing his presence in the world of motorsport entertainment.
As the racing season unfolds, fans can anticipate thrilling performances by Martin Garrix, adding an extra dimension of excitement to the prestigious Grand Prix events. The collaboration between Formula 1, Heineken, and Martin Garrix promises to deliver unforgettable moments and unforgettable beats, infusing the race weekends with a pulsating energy that will leave fans craving for more.