The visual, directed by Emonee LaRussa, is an extension of the lauded track, which landed on July 1. LaRussa notably enlisted the help of ten animators and three character designers for the endeavor.
“Ego Death” is a prelude to more new music to come from several of the collaborators featured on the single. In late March, Skrillex shared that he was in the final mixing stages for a new album, rumored to be the first of multiple in the works. In June, Ty Dolla $ign announced his upcoming studio album, Dream House, and on July 19, West tweeted and subsequently deleted an image of a track list for his new album, which is reportedly to be released on July 24.
For others, “Ego Death” is more of a postscript to recently completed large-scale projects. In 2019, FKA twigs shared her sophomore LP, MAGDALENE. In April 2020, serpentwithfeet released his second EP, Apparition.