TikTok is looking to solidify its position as a video streaming platform before President Trump moves forward with plans to ban the popular app in the United States. Responsible for boosting many of today’s hits into the Top 100 charts, TikTok will now be the platform of a charity stream featuring The Weeknd on August 8.
The Weeknd took to Twitter to announce “The Weeknd Experience,” an augmented reality concert that represents TikTok’s first attempt at integrating augmented reality content into its platform. The collaborative project between TikTok, Republic Records, XO, and Wave will feature a digital avatar of The Weeknd performing songs from his latest album, After Hours. The immersive experience will allow viewers to interact with the event in real-time.
The livestreamed concert will raise money to support Equal Justice Initiative, a non-profit organization advocating for racial equality. Donations made before and during the event will be matched by TikTok “up to a generous amount,” according to the platform. Profits from exclusive event merchandise will also be donated to charity.
To RSVP for the event and view full details, visit the virtual show’s website here.
— The Weeknd (@theweeknd) July 30, 2020
Featured image: Nina Westervelt