Busting out of Brooklyn with a fierce attitude and rhymes to match, Joddy Badass is the First Lady of Paper Route EMPIRE. Today, Joddy shares the video for “333,” her highlight track from PAPER ROUTE iLLUMINATi. Produced by PRE’s sound architect Bandplay, “333” is an introductory tour-de-force from the rapper, a succinct summary of the traits that caught the attention of Young Dolph: “333 in Atlanta/I’ve been running bands up/Riding with my brodie, mixing codeine in that Fanta/Who the f*ck is Joddy? They about to get the answer.” In the video, Joddy gets a chauffeur ride to a luxurious hotel, where she takes a bath and surveys her kingdom.
Following the video for “Here We Go” ft. Young Dolph, Jay Fizzle & Snupe Bandz, “333” is the second video this week from PAPER ROUTE iLLUMINATi, the first-ever label mixtape from Paper Route EMPIRE. The mixtape represents the culmination of a long and fruitful rise for Young Dolph–the mogul is ready to flex his A&R and CEO muscles, bringing a new crop of talent to the forefront. Along with Key Glock and Snupe Bandz, the tape features standout contributions from street favorites like Big Moochie Grape and Kenny Muney, and new signees like PaperRoute Woo, Big Unccc, and PRE first lady Joddy Badass. The 23-track tape offers the label to showcase its roster in plenty of combinations, and leaves room for big shots like Dolph, Glock, and Moochie to show off on solo songs of their own. Featuring an appearance from Gucci Mane and production from Bandplay, Memphis beatmakers like Tay Keith, DJ Squeeky, and Sosa808, ands trap titans like Drumma Boy and Budda Bless, PAPER ROUTE iLLUMINATi is available to stream everywhere via Paper Route EMPIRE.