NAMM has announced a major partnership with VittekPR and Stungun Productions to manage artist, VIP, and celebrity relations for The 2026 NAMM Show, set for January 20–24, 2026, at the Anaheim Convention Center. The collaboration brings decades of experience from two leading event and entertainment firms to one of the largest music trade events in the world.
The 2026 NAMM Show will mark the 125th anniversary of the event and is expected to host hundreds of A-list musicians, producers, and creators across five days of performances, activations, and product showcases. VittekPR and Stungun Productions will oversee all aspects of artist coordination, ensuring smooth execution of live concerts, appearances, and special events across the show’s stages and exhibit floors.
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Experience and Expertise Behind the Scenes
VittekPR, a 25-year NAMM veteran, has long collaborated with top member brands and manufacturers to coordinate artist showcases and product unveilings. For 2026, the firm will focus on communicating every artist appearance and performance to attendees and media partners, helping to spotlight NAMM’s growing presence as a global hub for live performance and music innovation.
Stungun Productions brings a track record of success managing major entertainment events such as CES, E3, and the NFL Super Bowl. Known for its work with clients including Netflix, Sony, and LinkedIn, Stungun will help NAMM elevate its on-site experience, blending high-level production standards with curated artist engagement.
A Milestone Year for NAMM
“This year’s show is going to be unforgettable,” said NAMM President and CEO John Mlynczak. “We’re bringing together exciting performances, brand collaborations, and major artist appearances. Having two event veterans like VittekPR and Stungun Productions onboard ensures we’ll deliver a seamless experience across all five days.”
The 125th edition of The NAMM Show will feature extensive industry programming, live concerts, and product launches from leading brands across music, pro audio, and entertainment technology. Attendees can expect exclusive performances, immersive activations, and networking opportunities that reflect the show’s continued growth and global influence.
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