CELSIUS® is making big moves again. The energy drink built for active lifestyles is back as the Presenting Sponsor for the 2025 Breakaway Music Festival, hitting 12 cities across the U.S.
This partnership is a continuation of CELSIUS’ push to merge health-conscious energy with culture. Early bird tickets are already live, so if you’re planning to be part of this festival season, now’s the time.
Why CELSIUS and Breakaway Make Sense
Breakaway has grown into one of the biggest multi-city music festivals in the U.S., bringing names like Diplo, Halsey, Marshmello, and Tiesto to stages around the country. Pair that with CELSIUS, a brand focused on better-for-you energy and staying active, and you’ve got a collaboration that feels like a no-brainer.
Kyle Watson, CELSIUS’ CMO, said it best: “This past year with Breakaway Music Festival has been nothing short of epic, and we’re thrilled to return as the presenting sponsor in 2025. Our continued partnership enables us to create memorable experiences for music fans and consumers as an integral expansion of our CELSIUS Essential Vibes Tour.”
It’s not just words, either. CELSIUS is doubling down on making festivals an all-out experience, with activations that go way beyond sampling ice cold cans.
What You’ll See at Breakaway in 2025
CELSIUS isn’t showing up to Breakaway empty-handed. They’re bringing an activation designed to elevate the festival experience for attendees.
- Full-Scale Product Sampling: Every festival stop will feature full can, ice cold samples of refreshing CELSIUS flavors.
- Fitness Meets Music: Expect workout classes powered by CELSIUS and live DJ sets. Whether you’re into yoga or high-intensity sessions, these activations will keep things interesting.
- Custom Mocktails: CELSIUS will roll out alcohol-free mocktails at each stop, giving festival-goers refreshing alternatives to sugary cocktails.
- Co-Branded Merch: Exclusive CELSIUS x Breakaway gear is in the works, so you can take a piece of the festival home with you.
- “Road to Breakaway” Events: Leading up to the festivals, CELSIUS is hitting college markets with kickoff events featuring product sampling and local activations.
- Influencer and Artist Connections: Some stops will have artist meet-and-greets or influencer events, giving fans a chance to get even closer to the action.
Why CELSIUS Fits the Festival Scene
What sets CELSIUS apart is how it complements the energy of a festival. The drink is all about better-for-you, sustained energy. It’s made with premium ingredients and zero sugar. If you’re skipping alcohol or just trying to stay sharp for the long weekend, CELSIUS is a solid option that doesn’t compromise flavor or function.
For people who live for festivals and active days, it’s one of those products that fits seamlessly into the vibe.
Festival Schedule
Here’s where Breakaway will be bringing the party next year:
- April 4-5: Dallas
- April 18-19: Arizona
- April 25-26: Tampa
- May 16-17: Atlanta
- May 30-31: Ohio
- June 6-7: Minnesota
- August 15-16: Michigan
- September 5-6: Massachusetts
- September 12-13: Philadelphia
- September 26-27: Carolina
- October 3-4: Alabama
- October 17-18: NorCal
Wrapping It Up
CELSIUS returning to Breakaway Music Festival isn’t just about sponsoring stages—it’s about creating a space where fitness, music, and good vibes all come together. Whether you’re there for the music, the fitness activations, or just looking to grab some new merch and a mocktail, CELSIUS is making sure there’s something for everyone.
With tickets already on sale, now’s your chance to lock in a spot at one of the most exciting festival tours of the year. Don’t sleep on it! Pre-sale tickets available here.
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