Alonique’s latest single, ‘AY AY AY,’ released on Ursul Records, bursts with layered percussion, vocal loops, and uplifting energy. We sit down with her to explore the creative journey behind the track, how she crafted its rhythms, textures, and melodies to transport listeners straight to the dance floor.
Hello Alonique! I hope you’re doing well today. How are you feeling?
Hi, I’m good, thank you!
Can you describe the specific influences that inspired the sound of this track?
The track was born from my deep connection to Latin and ethnic music. With Argentinian and Middle Eastern roots, I grew up surrounded by Arabic and traditional sounds like the zurna. Spanish is my mother tongue, so writing and singing the track in Spanish felt natural.
This release is a fusion of my heritage — a true reflection of who Alonique is, both musically and culturally.
Did you have any “happy accidents” that occurred during the production of “AY AY AY”?
“AY AY AY” actually evolved from another track of mine called ׳Mozas׳. When it was nearly finished, I felt it had too many elements, so instead of simplifying it, I split it into two separate tracks within the same musical direction.
That’s how “AY AY AY” was born — almost by accident. ׳Mozas׳ is still unreleased.
How did you manage the balance between the minimalist elements and the more energetic peaks of the song?
I originally wrote “AY AY AY” on the keys, so it was born from a very emotional and intimate place. Later, I brought it into Ableton and built strong, driving layers around it to make it hit on the dance floor. The whole process was very intuitive — a deliberate play between tension and release.
Do you have a favorite section of the song? Why?
My favorite part is the main break, when my vocal comes in softly but with strong presence. Then the drop hits and the zurna takes over with raw energy. That shift from intimate to explosive defines the track for me.
What can we expect next from you in terms of upcoming projects?
I currently have seven unreleased tracks ready to go, and I’m now focused on building my live electronic show, performing my original music with live vocals and instruments on stage. It’s the next evolution of my sound, and it’s going to be more powerful, raw, and immersive than anything I’ve done before.
On Live DJing:
As a DJ, producer, and vocalist, Alonique has developed a signature sound that fuses electronic beats with soulful, tribal-inspired rhythms. In this interview, she shares her approach to DJing, storytelling through music, and creating immersive experiences for audiences around the world.
What’s the biggest change you’ve seen in the club environment over the last few years?
The biggest change I see is the impact of social media on club culture.
There’s more focus on visibility and moments that translate well online, but at the same time, I feel a growing hunger for deeper, more authentic dance floor experiences.
More and more, people want to hear music performed live and experience artistry that goes beyond just pressing play on the decks.
Has the energy of the dance floor shifted in a way that you feel when you play?
Yes, definitely. I feel like the crowd today is more aware and looking for a real connection. There’s less patience for music that “just works” and more desire to actually feel something. The energy on the dance floor can be very powerful, but it also demands honesty and presence. When I play, I feel that people respond to authenticity — and if you’re truly there, they’re with you all the way.
How has access to DJing – equipment, music, education – changed who ends up behind the booth?
Access to DJing has opened the door for more people, which is a beautiful thing. Equipment, music, and education are more available than ever, creating a richer and more diverse scene. But at the same time, there’s much more noise and competition. Today, it’s not enough just to have access to the decks — to stand out, you need a unique voice, a clear identity, and real artistic depth.
Do you think the bar for technical skill has shifted as DJ tech has become more accessible?
Yes, I think it has changed. Technology has made technical skills much more accessible, and in many ways being a DJ has become technically easier. But at the same time, the artistic bar is higher than ever. What truly sets you apart — what turns you from a DJ into an artist — is the music you create, your musical direction, and your ability to tell a story and craft a real experience within a set. Technique matters, but vision and identity are what make the difference.
Has your relationship to gear or tech evolved – are you using tools now you never thought you’d touch?
I don’t think accessibility harms quality — it simply changes the landscape. Today, more people are entering the field, which naturally creates a wider range of levels. But ultimately, those who are truly committed to their art and invest in their development will stand out over time. The quantity may have increased, but quality still depends on depth, hard work, and consistency.
Do you think easier access has created more creativity – or more noise to cut through?
Easier access has created much stronger competition. Many DJs rely on buying music and building large social media following, and sometimes the role shifts more toward promotion and ticket selling. So yes, there’s more noise and competition, but in the long run, the artists who truly stand out are those who create original music, combine live elements, and maintain a strong, distinctive artistic identity.
What’s something about old club culture you think got lost in the rush forward?
I think some of the innocence and full presence in the moment has been lost along the way. In the past, people came to clubs to truly disconnect — without phones, without documenting every second. There was more surrender to the music and to the shared experience on the dance floor. Today everything is recorded, filmed, and analyzed in real time. Still, I believe that spirit hasn’t disappeared — it just needs to be preserved and rebuilt by artists and crowds who are seeking a real connection.
Alonique Online
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