The Rolls-Royce Cullinan is the luxury automaker’s first attempt at an SUV. It’s the pinnacle of automotive luxury and can be endlessly customized to the owner’s preference. This $410,000 model has lambswool carpet, hand-stitched seats, and rear theater seating. Business Insider’s Matt DeBord and YouTuber Rich Rebuilds took the Cullinan for a drive to see if it’s worthy of its six-figure price tag.