Reality TV star Kylie Jenner is flashing her new PUMA partnership for fans to see by appearing in the iconic brand’s latest campaign.
Kylie and PUMA posted up new promotional shots on Instagram showing the 18-year-old in throwback attire.
The PUMA Suede started its story in 1968. Worn by athletes, b-boys, and hip hop stars of the day. Today, the story continues on the feet of another icon: PUMA Suede, meet @KylieJenner.
Throwing it back with @PUMA and the #Suede
Kylie has already dished on her new campaign and the collection’s retro suede look.
Her attitude toward athleisure dressing is refreshingly no-brainer: “It’s the high-low look and not taking it too seriously,” says Jenner. “I try not to overthink it—it’s an unexpected combo that really works.” (VOGUE)
Earlier this year, Jenner’s brother-in-law Kanye West talked about her PUMA deal.
“She had already signed and I was mad for a little bit,” Kanye told a paparazzo. “I’m really happy for her though – I answered that, next question. I’ve spent 53 million over the past 13 years chasing my dreams and I wanted to just make sure all entrepreneurs in America knew that it’s possible to go under and still make it out but by shoes, I know I’m going to make it better. It’s times when it’s definitely hard – it felt like if you made the Yeezys, someone would come and support you – and that never happened.” (TMZ)
Last winter, buzz behind Kylie’s PUMA deal went viral.
Last week, news broke of a potential PUMA partnership with Kylie Jenner. The deal was disputed by Kanye West, making many headlines for and against the debated deal. Today at Agenda Las Vegas, while stopping by the PUMA booth at Liberty Fairs, we were able to confirm that the Kylie Jenner PUMA partnership is in fact a go. (Nice Kicks)
In February, Kanye jumped onto his Twitter page to bash PUMA and announce Kylie’s loyalty to his brand.