Kanye West is joining the Balmain Army.
Creative director Olivier Rousteing has cast Yeezy in the fashion brand’s Fall 2016 “Music Meets Fashion” campaign.
“THE #BALMAINARMY IS COMING BACK, STARRING @KANYEWEST & @JOANSMALLS,” tweeted the designer.
Yeezy is falling gracefully in the ad, accompanied by model Joan Smalls. The dramatic photo was captured by famed fashion photographer Steven Klein.
THE #BALMAINARMY IS COMING BACK, STARRING @KANYEWEST & @JOANSMALLS PHOTOGRAPHED BY @SKSTUDLY pic.twitter.com/w1yff4NBIO
— Balmain (@Balmain) July 25, 2016
This isn’t the first time Mr. West has appeared in a Balmain campaign. Last year, he and Mrs. West, Kim Kardashian, puckered up in the Spring/Summer 2015 menswear campaign, titled “Army of Lovers.”