Frank Ocean Launches ‘Boys Don’t Cry’ Video Stream

Frank Ocean’s ongoing Boys Don’t Cry saga has a new chapter.

Late on Sunday (July. 31), a mysterious visual stream popped up on the Grammy winner’s website, BoysDontCry.co. It was a black-and-white video that appeared to be shot at a warehouse. However, no music was heard, at first.

Those hoping it would lead to a Boys Don’t Cry release never got the album. Eventually, only sporadic snippets of music played in the background.

2시간이 지났다… 근데 기다리는 동안 나왔던 노래들 너무 좋다… ㅜㅜ 이제 그만하고 노래 부르자.. ! 😉 #frankocean #프랭크오션 #boysdontcry

A video posted by 하영 (@eovo_) on

There could be reason to believe new music is on the way, however. Based on the logo that appears in the video, Apple Music is involved. Still, little more is known for certain.

Artist Francisco Soriano took credit for directing the video, which appears to have been titled “Endless,” in a since-deleted Instagram post. Soriano also added Apple’s Cupertino headquarters as the location for his update.

The stream on Frank Ocean's website is a looped video art project by Francis Soriano. Ty @okdaria 4 screenshot pic.twitter.com/Q5i1HgPi1R

— Frank Ocean Daily (@TeamFrankDaily) August 1, 2016

It would have made sense if Boys Don’t Cry dropped yesterday. At the top of last month, Frank teased a novel, as well as a July release date for the long-awaited LP.

However, it’s also not the first time fans have been disappointed by a release date that’s come and gone. Boys Don’t Cry is the follow-up to 2012’s channel ORANGE and has been delayed several times.