It’s been many years now since Kanye West has openly voiced his passion for not just fashion but designing and marketing clothes too. His Yeezy deal with Nike went over well and since joining Adidas, Ye’s profile in the fashion industry has only grown with the success of the Boosts. It now seems that it’s about to get a lot bigger.
WSJ reports that on Wednesday, Adidas and Mr. West will announce that their partnership has extended. This means that Ye will also bring out performance gear like clothes for the basketball court, football field and other sportswear apparel and accessories. A great look for both brands.
I can’t wait to see what the line will look like.